Industry & Consumer Trends

Drive more traffic by understanding what drives the purchase decisions of each generation.

As the cost of doing business continues to increase, many operators today are challenged to justify their higher beverage prices. Here are some creative ways to do it.

Brand collaborations have emerged as a powerful modern marketing tool—especially in the ready-to-drink beverage category. This has made for some rather unexpected and zany new partnerships, and that’s kind of the point.

There’s no better path to business prosperity than having a group of happy, repeat customers. Implementing an effective loyalty program could be just what you need to get there, and we’ve got some field-tested tips on how to do it.​

Stay informed of industry updates with the help of PepsiCo Partners.

Research has been revealing where the good stuff is—and surprise, it’s in the gut. Consumers are increasingly prioritizing pro-digestion diets. Check out our article on how you can cater to the new health-forward movement with your beverage offerings.

Millennials and Gen Z’s are taking a more holistic approach with their wellness—and they’ve started with their drinks. Operators who offer beverages with functional benefits stand to gain from the shift.

Many consumers are choosing to splurge a bit when dining out—particularly with their drink orders. There are multiple ways for operators to indulge their fancy.

Staying ahead of consumer preferences can be a challenge, but here we explore five areas where your guests are paying closer attention. Learn more about trends such as organic ingredients, sugar reduction and more.

Discover what consumers want when it comes to better-for-you beverages.

As your customers look to make better eating and drinking choices in the new year, now is the perfect time to stock up on beverages that’ll send them on their way smiling. Check out our extensive portfolio of resolution-ready refreshment!

Get to know Gen Z (or Zoomers) a little better with a closer look at what makes them unique—and more likely to make a purchase.

Dine-in is picking up, but delivery and carryout aren’t slowing down.

Healthier foods and beverages, exercise, managing stress—putting a focus on individual health means something different for everyone.

Millennials and Boomers represent the two largest adult generational groups today. While there are plenty of differences in attitudes, beliefs, and buying patterns, there are also similarities.

Not all operations look the same, but as long as you’re working to create positive answers to the question, “why would someone want to work here?” you’re on the right track.

Offering beverage options that appeal to Gen Xers could provide a welcome boost to your business.

The opportunities to “eat, drink and be merry” are plentiful during the holidays. But more and more people are choosing to balance all that indulgence with healthier choices, and savvy operators are catering to their desires.